July 2023

Emily Henderson

It’s been six years since we did our deep dive into the OG “Effortless California Casual” style trend. In 2017, it was truly all the rage! It was impossible to not want to dive into that cool, neutral-toned bohemian world. Every photo looked like there was probably a little bit of sand on the ground because the beach was literally or hypothetically a mere few steps away. Guaranteed was also a piece of driftwood carefully placed on a coffee table or shelf. But now the sea breeze has somewhat settled on that version and its chic, more refined friend has entered the chat…and they are dominating.