Retail Design Secrets That Will Boost Your Sales

Retail Design Secrets That Will Boost Your Sales

Retail Design Secrets that will boost your sales in Connecticut

There's Power in Design

Humans are visual creatures, which is why design—particularly interior design—is a forceful motivator when it comes to engaging with your customers/clients and building relationships with them. In a retail space, personalized choices and a unique eye are your best tools for creating a comfortable design aesthetic that also works to increase your brand recognition and credibility in your field.

As an interior design firm that works in the retail design industry, we know all about how to craft luxurious yet approachable spaces that will ultimately help you boost your sales.

It all comes down to these 7 tips

Know Your Brand

This one seems easy, but you'd be surprised with how many brands lose focus and diverge from their original brand messaging. When it comes to retail interior design, it is vital for you to look past current trends or interior design that focuses on playful and lovely tradition. Instead, you must work toward creating a trademark style.

This style, also known as creating your signature style, is made by understanding your brand on a very deep level. Once you're done creating a sophisticated plan about what you want to communicate to your customers and clients, every step in the design process will be made easier.

Working with a professional interior design firm can help you establish your unique look and feel as well as a distinct and meaningful sense to your interior design.

Know Your Customer

The second step in boosting your sales through stunning residential spaces and retail design is knowing your customer.

Once you know what you want to communicate, it is essential to know the customers you want to attract. This will help in planning how you can do that while remaining highly refined and sticking to your brand messaging.

Understanding your client's lifestyle as well as their goal while engaging with your brand will help you to plan how to optimize your retail space.

Store planners use this strategy in creating sophisticated shipping routes throughout your favourite stores. We see this strategy used in queue lines, strategic placements of mirrors and windows throughout retail stores, and more. This proven approach applied in tandem with your retail trademark style is sure to increase your sales when executed properly.

Include Custom Furniture

You want your brand to look entirely unique and distinct so that you are set apart from your competition. In a time where trends are fast and furious, it is especially important to invest in the fine details. This means crafting bespoke spaces through custom furniture.

The ultimate goal for interior designers is to create modern, sophisticated, timeless, and distinctly classic design that will last. There is no better way to do this than by including custom furniture in any retail design space.

Having pieces that are unique to your brand helps to elevate brand recognition. Stewart-Schäfer offers custom furniture services that will seamlessly blend modern infusion with our individual client's needs.

Consistency is Key

As we mentioned in the top of the blog, it is not uncommon for brands to lose focus and diverge from their original brand messaging. "Messaging" also comes in the fine details and includes things like color, textures, patterns, and repeated motifs.

If your retail space has more than one location, or if you are working to update a new location, it is especially important for your branding to be consistent with your loyal following. Every last detail needs to be aligned to your original brand plan so that you can elevate your retail brand recognition.

In this way, retail design works to help your clients be reassured in the fact that they will always have the same experience when walking into your store. Being a reliable brand means you've rightfully earned your spot in the hearts of your customers or clients.

Map it Out

Not going off-script comes down to one very important element in the interior design process: planning. Going in with a plan helps ensure that your brand follows your original brand guidelines and ensures customer satisfaction.

A professional retail interior designer with retail space experience can help you with this entire process. While the "mapping" process includes everything from gallery wall installations to layouts to color schemes, it also includes planning customer journeys, physical displays, seasonal changes, and more. Retail design and visual merchandisers benefit greatly from the Connecticut interior design scene in this way.

The Power of Lighting

When thinking about aesthetics, lighting is key. Never underestimate the power of good ambiance.

The lighting used in your retail design helps your modern interiors to attract customers. Countless residential spaces are stale, cold, and distant-feeling due to improper lighting.

The best way to plan lighting—other than working with a retail design expert—is to follow these simple principles: 1) include more than one source of light and, 2) ladder back to your brand tone. If your retail brand tone falls more into the playful and lively tradition, try lighting that is colorful and highlights main attractions/focal points in your retail design. Interior designers will also suggest using lighting in non-traditional ways such as light-up signs or other elements that lean into your overall look and feel.

If you're a local brand looking to play up the classic Greenwich style with personal touches as well as measured restraint, Stewart-Schäfer is a Greenwich studio with retail experience that can help you do just that.

Details Are Everything

The small stuff really does make a difference. It's the tiny, minute touches that you add to your retail space that will have people buzzing and continuing the conversation around your brand.

Plus, your retail customers and clients are more observant than you think. Our interior design firm's designs are based on this knowledge and play directly into your customers'/clients' wants and needs. We consider everything from luxurious materials used to bi coastal influences when crafting bespoke spaces. Our main goal is to ensure that your customers receive the best experience while engaging with your brand so that you can go on to have many industry accolades.

Bonus Tips

  • Use well-positioned signage in your retail space to help catch people's attention and add value to your display. Think about classic juxtaposition when approaching signage.
  • Think about media: use QR codes where possible and appropriate. Proactive care in this way helps your customers/clients access additional information and feel like their needs are being taken care of before they have the chance to ask for assistance.
  • Have an "Instagrammable" retail space. Photo-ops are a great way to get people interested in your space and share it with the people they engage with on social platforms. The more photogenic your space is, the better!

Retail Design's Global Perspective

With thirty years of combined retail design experience in projects ranging from pop-up stores to New York apartments and New York boutiques, we at Stewart-Schäfer understand what it means to perfectly current. We create high end residences as well as vacation estate and retail spaces, crafting distinctly timeless design in projects from New York to New England.

We're the retail design experts you can trust with your space.Contact us today to get started.

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